The effect of self expressive value and perceived value on Malaysian cosmetic brand loyalty: the mediating role of brand identification & word of mouth / Norzalita Abd Aziz and Hafaz Ngah.
Competition in the cosmetic industries is stiff as more industrial players are striving to capture the market in Malaysia. Cosmetics play a crucial role in addressing image or presentation to others. There is a dearth of information concerning consumers' perception of the Malaysian Cosmetic Bra...
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| Format: | Book |
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Accounting Research Institute (ARI) and UiTM Press, Universiti Teknologi MARA,
2019-04.
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