Factors contributing the effectiveness in public relation practices / Faten Aisyah Ahmad Ramli and Muhammad Faizal Samat

• 主要な著者: Ahmad Ramli, Faten Aisyah (著者), Samat, Muhammad Faizal (著者)
• フォーマット: 図書
• 出版事項: Faculty of Business and Management, Universiti Teknologi MARA, Shah Alam, Malaysia, 2018-06.
• 主題: Article; PeerReviewed
• オンライン･アクセス: Link Metadata

To achieve a big success, an organization must emphasis on effectiveness in its practices especially in significant areas such as public relations. To maintain the relationship between an organization and its public, many factors must be recognized. This study explores what factors will contribute i...