Exploring halal groceries purchase intention of Muslim customers at artisanal grocery stores / Nur Shahrulliza Muhammad ... [et al.]
Gone were the days where groceries were marketed in boring, old-school grocery stores. In Malaysia, grocery store scene is embracing the emergence of artisanal foods, foreign and locally produced, with and without halal certification as part of the marketplace and has been driven by demand among con...
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| Main Authors: | , , , |
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| Format: | Book |
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Faculty of Business and Management, Universiti Teknologi MARA, Shah Alam, Malaysia,
2019.
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| Online Access: | Link Metadata |
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