Exploring strategic factors for promoting blood donation campaign / Nur Shahrulliza Muhammad ... [et al.]

• मुख्य लेखकों: Muhammad, Nur Shahrulliza (लेखक), Hamdan, Fairus (लेखक), Norman, Helmi (लेखक), Yunus, Amie Azida (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Faculty of Business and Management, Universiti Teknologi MARA, Shah Alam, Malaysia, 2019.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

Approximately 2.2 percent of the Malaysian population donates blood each year, compared to the standard expectation of 5 percent. It is a sign that this country will experience insufficient blood supply in the future. This worrying statistic has led to the exploration of blood donation decision-maki...