Attaining competitive advantage through market orientation of Public Higher Education Institutions: mediating effect of quality assurance / Zarila Zahari, Rosmimah Mohd Roslin and Carol Teo Boon Chui.
The literature review thus far has indicated numerous studies have examined the relationship between market orientation (MO)and competitive advantage (CA)leading to greater organizational performance. A substantial number of studies on strategic management orientations have shown significant relatio...
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| Asıl Yazarlar: | , , |
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| Materyal Türü: | Kitap |
| Baskı/Yayın Bilgisi: |
Universiti Teknologi MARA Cawangan Selangor,
2016-12.
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| Konular: | |
| Online Erişim: | Link Metadata |
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Internet
Link Metadata3rd Floor Main Library
| Yer Numarası: |
A1234.567 |
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| Kopya Bilgisi 1 | Kütüphanede |