Attaining competitive advantage through market orientation of Public Higher Education Institutions: mediating effect of quality assurance / Zarila Zahari, Rosmimah Mohd Roslin and Carol Teo Boon Chui.
The literature review thus far has indicated numerous studies have examined the relationship between market orientation (MO)and competitive advantage (CA)leading to greater organizational performance. A substantial number of studies on strategic management orientations have shown significant relatio...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Published: |
Universiti Teknologi MARA Cawangan Selangor,
2016-12.
|
| Subjects: | |
| Online Access: | Link Metadata |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|