Sport sponsorships: conceptualising employee attitudes, organizational identification and inter-organisational citizenship / Norfazlina Ghazali

The objective of this research is to explore the nature and prevalence of inter-organisational citizenship behaviours within a sponsorship-rights holder relationship. This research will conceptualise sponsorship as an inter-organisational relationship and investigate how this inter-organisational re...

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Main Author: Ghazali, Norfazlina (Author)
Format: Book
Published: Universiti Teknologi MARA Cawangan Selangor, 2017-12.
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3rd Floor Main Library

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Call Number: A1234.567
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