Relationship marketing in tourism in the era of Industry 4.0 / Murni Yusoff

• मुख्य लेखक: Yusoff, Murni (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Universiti Teknologi Mara Cawangan Pulau Pinang, 2019-11.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

Relationship marketing (RM) is a paradigm in marketing products and services by using the relationship as the primary tool. The RM paradigm was introduced in the 1990s has been practically implemented in the services and manufacturing industries. One of the popular services industries that implement...