The effect of consumers' interest, information access and spending willingness on halal products trustworthiness / Nor Balkish Zakaria ...[et al.]

• Main Authors: Zakaria, Nor Balkish (Author), Mohamed Yunos, Rahimah (Author), Che Mahmood, Che Faridah (Author), Anita, Rizqa (Author), Said, Jamaliah (Author)
• Format: Book
• Published: Universiti Teknologi MARA Cawangan Selangor, 2017-12.
• Subjects: Article; PeerReviewed
• Online Access: Link Metadata

Halal certification provides assurance to the consumers particularly the Muslims that the ingredients used and the production processes are according to shariah. The urge of attention to this issue departs from the trust of Muslim consumer to the certification process itself as many fake Halal logo...