The study of the factor that influence attitude towards viral marketing among Generation Y / Noorain Mohd Nordin, Munirah Mohamed and Ezatul Hasanah Jaidon
The rapid growth of internet and the use of e-commerce have made viral marketing an appealing marketing method for most firms and marketers to promote and advertise their products or services. However, before involving with viral marketing, firms and marketers need to learn and recognize whether the...
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Universiti Teknologi MARA, Cawangan Melaka,
2019-10.
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