Facebook and its uses and gratifications: a study of Palestinian students at a Public University in Malaysia / Bader Alakklouk and Aida Mokhtar.

• 主要な著者: Alakklouk, Bader (著者), Mokhtar, Aida (著者)
• フォーマット: 図書
• 出版事項: Faculty of Communication and Media Studies, Universiti Teknologi MARA, 2017.
• 主題: Article; PeerReviewed
• オンライン･アクセス: Link Metadata

This study explores the uses and gratifications theory on the use of Facebook among Palestinian students at a public university in Malaysia. The theory posits that individuals actively choose media channels or media content to satisfy their needs. In-depth interviews were conducted among 12 heavy us...