Product abundance, product delivery and price of product as determinants of online business profit performance / Syaza Fahzlin Mohd Fahrughazi and Amrizah Kamaluddin

With the increasing number of small and medium enterprises (SMEs) in Malaysia, most young entrepreneurs have started to use the internet as their business platform. However, the issue faced by these SMEs is maintaining their profit performance and long-term business sustainability. In maintaining th...

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Main Authors: Mohd Fahrughazi, Syaza Fahzlin (Author), Kamaluddin, Amrizah (Author)
Format: Book
Published: Universiti Teknologi MARA, 2021-08.
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