Relationships between expectation towards technology and social gratification with continuance intention to watch movies on YouTube: mediating roles of gratification / Mohd Syuhaidi Abu Bakar and Jusang Bolong.

• मुख्य लेखकों: Abu Bakar, Mohd Syuhaidi (लेखक), Bolong, Jusang (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Faculty of Communication and Media Studies, Universiti Teknologi MARA, 2018.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

This study hypothesized that gratification mediates relationships between expectations towards social and technology gratification provided by YouTube for movie watching experience; with continuance intention of using YouTube to watch movies. All variables and items were extracted from reviews of li...