Relationships between expectation towards technology and social gratification with continuance intention to watch movies on YouTube: mediating roles of gratification / Mohd Syuhaidi Abu Bakar and Jusang Bolong.
This study hypothesized that gratification mediates relationships between expectations towards social and technology gratification provided by YouTube for movie watching experience; with continuance intention of using YouTube to watch movies. All variables and items were extracted from reviews of li...
Kaydedildi:
| Asıl Yazarlar: | , |
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| Materyal Türü: | Kitap |
| Baskı/Yayın Bilgisi: |
Faculty of Communication and Media Studies, Universiti Teknologi MARA,
2018.
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| Konular: | |
| Online Erişim: | Link Metadata |
| Etiketler: |
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Internet
Link Metadata3rd Floor Main Library
| Yer Numarası: |
A1234.567 |
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| Kopya Bilgisi 1 | Kütüphanede |