Relationships between expectation towards technology and social gratification with continuance intention to watch movies on YouTube: mediating roles of gratification / Mohd Syuhaidi Abu Bakar and Jusang Bolong.

This study hypothesized that gratification mediates relationships between expectations towards social and technology gratification provided by YouTube for movie watching experience; with continuance intention of using YouTube to watch movies. All variables and items were extracted from reviews of li...

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Главные авторы:	Abu Bakar, Mohd Syuhaidi (Автор), Bolong, Jusang (Автор)
Формат:	‌
Опубликовано:	Faculty of Communication and Media Studies, Universiti Teknologi MARA, 2018.
Предметы:	Article PeerReviewed
Online-ссылка:	Link Metadata
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