"The Fairest of Them All": analysis of skin whitening advertisements in Malaysian English women's magazines / Mokhtar Muhammad and Irfarina Ahmad Nazli.
Women have desired to attain fair skin for countless of decades, a beauty standard culturalised by the mass media. There has been a deep traditional belief that fair skin is associated with higher social status and wealth, creating a preference for fair skinned women, regardless of gender. To unders...
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Faculty of Communication and Media Studies, Universiti Teknologi MARA,
2018.
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