The use of religious symbols in local brand advertisement as objects of trade / Mohd Fauzi Harun, Prof Madya Dr. Halim Husain and Dr. Nur Safinas Albakry
Good advertisements always tend to have the eye-catching elements and have to be memorable for the viewer. The cut-throat competitive market environment has made the advertising field explode with different marketing techniques and ideas not just to inform but transform the viewer's belief, in...
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| मुख्य लेखकों: | , , |
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| स्वरूप: | पुस्तक |
| प्रकाशित: |
Universiti Teknologi MARA, Perak,
2018.
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| विषय: | |
| ऑनलाइन पहुंच: | Link Metadata |
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