The use of religious symbols in local brand advertisement as objects of trade / Mohd Fauzi Harun, Prof Madya Dr. Halim Husain and Dr. Nur Safinas Albakry

• Asıl Yazarlar: Mohd Fauzi, Harun (Yazar), Halim, Husain (Yazar), Nur Safinas, Albakry (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: Universiti Teknologi MARA, Perak, 2018.
• Konular: Article; PeerReviewed
• Online Erişim: Link Metadata

Good advertisements always tend to have the eye-catching elements and have to be memorable for the viewer. The cut-throat competitive market environment has made the advertising field explode with different marketing techniques and ideas not just to inform but transform the viewer's belief, in...