A study of investor response to new product launching: a competitive strategy approach / Eliyani Linda R. and Utami Wiwik.

• Main Authors: Rosenta, Eliyani Linda (Author), Wiwik, Utami (Author)
• Formato: Libro
• Publicado: Universiti Teknologi MARA Cawangan Selangor, 2016-12.
• Subjects: Article; PeerReviewed
• Acceso en liña: Link Metadata

This study examines investor response to the announcement of new product launching. The research design was event study methodology,where the researchers want to test empirically the investor response to new product launching by considering the business strategy used by each firm. Population of stud...