Factors that influence customer preferencestowards a private university inSungai Petani, Kedah / Azyyati Anuar, Mohd Rizaimy Shaharudin and Siti Nabihan Baharuddin

This study attempts to focus on the factors influencing customer preferences towards a private university in Sungai Petani, Kedah. Nowadays, demand for higher education in Malaysia is growing in tandem with the government's emphasis on human capital development. Without private higher education...

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Main Authors: Anuar, Azyyati (Author), Shaharudin, Mohd Rizaimy (Author), Baharuddin, Siti Nabihan (Author)
Format: Book
Published: Universiti Teknologi MARA, Kedah, 2011.
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