Factors that influence customer preferencestowards a private university inSungai Petani, Kedah / Azyyati Anuar, Mohd Rizaimy Shaharudin and Siti Nabihan Baharuddin
This study attempts to focus on the factors influencing customer preferences towards a private university in Sungai Petani, Kedah. Nowadays, demand for higher education in Malaysia is growing in tandem with the government's emphasis on human capital development. Without private higher education...
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| Format: | Book |
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Universiti Teknologi MARA, Kedah,
2011.
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| Online Access: | Link Metadata |
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