Warranty and its effect towards customer satisfaction in Malaysia's electronic industry / Mohd Rizaimy Shaharudin...[et al.]
This study aims to determine the factors affecting customer satisfaction in after-sales service. It helps to extend the understanding on warranty and its influence towards customers' satisfaction, an important element in retaining a profitable business relationship with the customer. To date, t...
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Universiti Teknologi MARA, Kedah.
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