Product quality dimensions ranking: The preference of national motorcycle brand customers / Anita Abu Hassan...[et al.]
This study is about the findings on the perception of the customers towards the quality level of products of a Malaysian national motorcycle/scooter brand based on the eight quality dimensions framework. It helps in generalizing the standing of the product quality attributes among motorcycle/scooter...
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| Format: | Book |
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Universiti Teknologi MARA, Kedah,
2011.
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| Online Access: | Link Metadata |
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