Product quality dimensions ranking: The preference of national motorcycle brand customers / Anita Abu Hassan...[et al.]
This study is about the findings on the perception of the customers towards the quality level of products of a Malaysian national motorcycle/scooter brand based on the eight quality dimensions framework. It helps in generalizing the standing of the product quality attributes among motorcycle/scooter...
Kaydedildi:
Asıl Yazarlar: | Abu Hassan, Anita (Yazar), Shaharudin, Mohd Rizaimy (Yazar) |
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Materyal Türü: | Kitap |
Baskı/Yayın Bilgisi: |
Universiti Teknologi MARA, Kedah,
2011.
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Konular: | |
Online Erişim: | Link Metadata |
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