Product quality dimensions ranking: The preference of national motorcycle brand customers / Anita Abu Hassan...[et al.]

This study is about the findings on the perception of the customers towards the quality level of products of a Malaysian national motorcycle/scooter brand based on the eight quality dimensions framework. It helps in generalizing the standing of the product quality attributes among motorcycle/scooter...

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Detaylı Bibliyografya
Asıl Yazarlar: Abu Hassan, Anita (Yazar), Shaharudin, Mohd Rizaimy (Yazar)
Materyal Türü: Kitap
Baskı/Yayın Bilgisi: Universiti Teknologi MARA, Kedah, 2011.
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Online Erişim:Link Metadata
Etiketler: Etiketle
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