Panda Tourism: The role of destination image on the relationship between tourists' consumption values and behavioural intention / Norsuhana Mazaruddin and Faiz Izwan Anuar
The Malaysian government received two endangered pandas as a diplomatic gift from the government of China to mark 40 years of strong diplomatic ties between the two countries. The Giant Panda Conservation Centre (GPCC) in Zoo Negara was established to show Malaysia's commitment towards China�...
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Universiti Teknologi MARA, Negeri Sembilan,
2019.
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