Dimension manifestation of users' psychographic traits towards online travel agency / Abdul Aziz Azdel... [et al.]

• Asıl Yazarlar: Azdel, Abdul Aziz (Yazar), Awang, Khairil Wahidin (Yazar), Raja Yusof, Raja Nerina (Yazar), Mohd Radzi, Salleh (Yazar), Ismail, Mohd Noor Ismawi (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: Universiti Teknologi MARA, Negeri Sembilan, 2019.
• Konular: Article; PeerReviewed
• Online Erişim: Link Metadata

The purpose of this study is to assess the determinants of psychological traits towards users' technology experience specifically on Online Travel Agencies (OTA) via exploratory factor analysis (EFA). Working on these issues and after sequences of analyses to verify reliability and factor struc...