Revisiting consumer brand preference sustaining strategy through co-creation corporate social responsibility in the hospitality industry / Siti Hajar Md. Jani... [et al.]

• Autores principales: Md. Jani, Siti Hajar (Autor), Ibrahim, Irwan (Autor), Amer, Afizan (Autor), Zulkifli, Nordayana (Autor), Ahmad, Mumtaz (Autor)
• Formato: Libro
• Publicado: Universiti Teknologi MARA, Negeri Sembilan, 2019.
• Materias: Article; PeerReviewed
• Acceso en línea: Link Metadata

When a hotel firm loses their existing customers, the organization needs to draw new customers. This is to maintain their market share in the industries. However, in order to attract and capture new customers, it may need higher cost on advertising and promotional activities. Brand preference is gen...