Formulating direct sales customers' satisfaction strategies : Application of Importance-Performance Analysis (IPA) approach / Rosidah Musa
In highly competitive markets, customer satisfaction is a key driver in realising positive outcomes such as customer loyalty, customer retention and, ultimately profitability, thus making its measurement and management crucial. Despite its importance, the attempt to understand what makes customers s...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Universiti Teknologi MARA Cawangan Pahang,
2005-06.
|
| Subjects: | |
| Online Access: | Link Metadata |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Internet
Link Metadata3rd Floor Main Library
| Call Number: |
A1234.567 |
|---|---|
| Copy 1 | Available |