Viewpoint by Guest Writers : Halal issues in processed food: Misuse of the Halal logo / Faridah Hj. Hassan and Azlina Hanif.

Professor Dr Faridah Hj Hassan is a professor of Marketing and Strategic Management from Arshad Ayub Graduate Business School, Universiti Teknologi MARA, Shah Alam. She is a prolific writer and researcher in the areas of Halal food marketing and branding, Islamic tourism and strategic management. He...

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Main Authors: Hassan (Haji) (Author), Hanif, Azlina (Author)
Format: Book
Published: Universiti Teknologi MARA Selangor, 2017-09.
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