Green attitude and purchase intention towards environmental friendly product / Phuah Kit Teng ... [et al.]

• मुख्य लेखकों: Phuah, Kit Teng (लेखक), Mun, Waei Ow (लेखक), Sandhu, Sukjeet Kaur (लेखक), Kassim, Umi Kalsom (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Universiti Teknologi MARA Selangor, 2018-01.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

In this modern era, societal marketing business ethics and corporate social responsibility has become the guideline for green marketing strategies and practices. Consumer concerns towards the environment are the evidence which steadily increases the ecologically conscious marketplace. Consumers'...