Predicting muslim consumers' purchase intention ofpreviously retracted and recertified halal products / Nurul Syuhada Mohd Yunus, Raja Nerina Raja Yusof and Haslinda Hashim.

• Auteurs principaux: Mohd Yunus, Nurul Syuhada (Auteur), Raja Yusof, Raja Nerina (Auteur), Hashim, Haslinda (Auteur)
• Format: Livre
• Publié: Universiti Teknologi MARA Selangor, 2019-01.
• Sujets: Article; PeerReviewed
• Accès en ligne: Link Metadata

The purpose of this paper is to test the influence of attitude, subjective norms, brand image and halal knowledge on the purchase intention of previously retracted and recertified Halal products among Muslim consumers. This study used self-administered questionnaires that were distributed using conv...