Predicting muslim consumers' purchase intention ofpreviously retracted and recertified halal products / Nurul Syuhada Mohd Yunus, Raja Nerina Raja Yusof and Haslinda Hashim.
The purpose of this paper is to test the influence of attitude, subjective norms, brand image and halal knowledge on the purchase intention of previously retracted and recertified Halal products among Muslim consumers. This study used self-administered questionnaires that were distributed using conv...
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| Format: | Book |
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Universiti Teknologi MARA Selangor,
2019-01.
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| LEADER | 00000 am a22000003u 4500 | ||
|---|---|---|---|
| 001 | repouitm_32280 | ||
| 042 | |a dc | ||
| 100 | 1 | 0 | |a Mohd Yunus, Nurul Syuhada |e author |
| 700 | 1 | 0 | |a Raja Yusof, Raja Nerina |e author |
| 700 | 1 | 0 | |a Hashim, Haslinda |e author |
| 245 | 0 | 0 | |a Predicting muslim consumers' purchase intention ofpreviously retracted and recertified halal products / Nurul Syuhada Mohd Yunus, Raja Nerina Raja Yusof and Haslinda Hashim. |
| 260 | |b Universiti Teknologi MARA Selangor, |c 2019-01. | ||
| 500 | |a https://ir.uitm.edu.my/id/eprint/32280/1/AJ_NURUL%20SYUHADA%20MOHD%20YUNUS%20JEEIR%20B%2019.pdf | ||
| 520 | |a The purpose of this paper is to test the influence of attitude, subjective norms, brand image and halal knowledge on the purchase intention of previously retracted and recertified Halal products among Muslim consumers. This study used self-administered questionnaires that were distributed using convenience sampling. A total of 200 questionnaires were collected from respondents in Kelantan, Negeri Sembilan, Selangor and Perak. The findings of the study revealed that attitude, subjective norms and brand image significantly predict Muslim consumers' purchase intention of previously retracted and recertified Halal products. However, halal knowledge was found to be insignificant towards purchase intention. The findings are primarily beneficial for the marketers of halal products by offering an insight into the intention of consumers to purchase products that had previously been retracted off their Halal certification. | ||
| 546 | |a en | ||
| 690 | |a Special industries and trades | ||
| 655 | 7 | |a Article |2 local | |
| 655 | 7 | |a PeerReviewed |2 local | |
| 787 | 0 | |n https://ir.uitm.edu.my/id/eprint/32280/ | |
| 787 | 0 | |n http://www.jeeir.com/v2/index.php/42-current/2019/vol-7-no-1-2019/275-predicting-muslim-consumers-purchase-intention-of-previously-retracted-and-recertified-halal-products | |
| 856 | 4 | 1 | |u https://ir.uitm.edu.my/id/eprint/32280/ |z Link Metadata |