Technographic segmentation using neural network at the Rainforest World Music Festival / Nur Balqish Hassan ... [et al.]

• मुख्य लेखकों: Hassan, Nur Balqish (लेखक), Hashim, Noor Hazarina (लेखक), Bakhary, Norhisham (लेखक), Padil, Khairul H. (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Universiti Teknologi Mara Selangor, 2019-09.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

Market segmentation is a marketing strategy practice that divides consumers into groups with varying needs and interests. This helps marketers to understand the subgroups' needs and to tailor their marketing efforts and product offerings to meet those needs. Event marketers are no exception. Al...