Rational or emotional? a study on organic grocery shopping/ Phang Ing @ Grace, Liew Fung Chai

• Asıl Yazarlar: Phang, Ing@Grace (Yazar), Liew, Fung Chai (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: Universiti Teknologi MARA Cawangan Sarawak, 2019-09.
• Konular: Article; PeerReviewed
• Online Erişim: Link Metadata

This paper examined organic food purchase intention among Malaysian grocery shoppers. Adopting the Theory of Planned Behaviour and Norm Activation Model, self-interest and pro-social factors were examined. Selfidentity was added to the framework as an additional variable in shaping the purchase inte...