The impact of source credibility on Saudi consumer's attitude toward print advertisement: the moderating role of brand familiarity / Methaq Ahmed Abdulmajid

An endorser or a spokesperson is frequently used by marketers in their product advertisements as a credible source that is hoped to influence the attitude of consumers in the marketplace toward the shown advertisement, the brand and most importantly their purchase intentions. Corporate credibility C...

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Opis bibliograficzny
1. autor:	Abdulmajid, Methaq Ahmed (Autor)
Format:	Książka
Wydane:	Universiti Teknologi MARA, Perlis, 2011-12.
Hasła przedmiotowe:	Article PeerReviewed
Dostęp online:	Link Metadata
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

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