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Consuming for status among Malaysian working women / Sukjeet K. Sandhu and Laily Paim

This study measures the influence of money attitude, brand consciousness and social status on status consumption among working women in Klang Valley. A total of 200 working women completed the questionnaires which were collected using mall intercept concept. The focus on luxury brand item was narrow...

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Bibliografische gegevens
Hoofdauteurs:	K.Sandhu, Sukjeet (Auteur), Paim, Laily (Auteur)
Formaat:	Boek
Gepubliceerd in:	Universiti Teknologi Mara Selangor, 2016-09.
Onderwerpen:	Article PeerReviewed
Online toegang:	Link Metadata
Tags:	Voeg label toe Geen labels, Wees de eerste die dit record labelt!

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