Consuming for status among Malaysian working women / Sukjeet K. Sandhu and Laily Paim
This study measures the influence of money attitude, brand consciousness and social status on status consumption among working women in Klang Valley. A total of 200 working women completed the questionnaires which were collected using mall intercept concept. The focus on luxury brand item was narrow...
Furkejuvvon:
Váldodahkkit: | K.Sandhu, Sukjeet (Dahkki), Paim, Laily (Dahkki) |
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Materiálatiipa: | Girji |
Almmustuhtton: |
Universiti Teknologi Mara Selangor,
2016-09.
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Fáttát: | |
Liŋkkat: | Link Metadata |
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