Consuming for status among Malaysian working women / Sukjeet K. Sandhu and Laily Paim

This study measures the influence of money attitude, brand consciousness and social status on status consumption among working women in Klang Valley. A total of 200 working women completed the questionnaires which were collected using mall intercept concept. The focus on luxury brand item was narrow...

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Váldodahkkit: K.Sandhu, Sukjeet (Dahkki), Paim, Laily (Dahkki)
Materiálatiipa: Girji
Almmustuhtton: Universiti Teknologi Mara Selangor, 2016-09.
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Liŋkkat:Link Metadata
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