Consuming for status among Malaysian working women / Sukjeet K. Sandhu and Laily Paim
This study measures the influence of money attitude, brand consciousness and social status on status consumption among working women in Klang Valley. A total of 200 working women completed the questionnaires which were collected using mall intercept concept. The focus on luxury brand item was narrow...
Kaydedildi:
| Asıl Yazarlar: | , |
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| Materyal Türü: | Kitap |
| Baskı/Yayın Bilgisi: |
Universiti Teknologi Mara Selangor,
2016-09.
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| Konular: | |
| Online Erişim: | Link Metadata |
| Etiketler: |
Etiketle
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Internet
Link Metadata3rd Floor Main Library
| Yer Numarası: |
A1234.567 |
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| Kopya Bilgisi 1 | Kütüphanede |