Linking 'Halal' friendly hotel attributes and customersatisfaction : the islamic tourism sector / Lennora Putit ... [et al.]

An increasing demand for Islamic tourism has driven the concept of a 'Halal' (or permissible) friendly hotel into another level of business insight within the consumers' travel market. The concept via its unique value proposition has rapidly become very attractive not only to Muslim t...

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Bibliographic Details
Main Authors: Putit, Lennora (Author), Muda, Mazzini (Author), Mahmood, Ainul Nadzirah (Author), Ahmad Taufek, Nor Zafirah (Author), Wahib, Norhayati (Author)
Format: Book
Published: Universiti Teknologi Mara Selangor, 2016-12.
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