Linking 'Halal' friendly hotel attributes and customersatisfaction : the islamic tourism sector / Lennora Putit ... [et al.]

• Hauptverfasser: Putit, Lennora (Verfasst von), Muda, Mazzini (Verfasst von), Mahmood, Ainul Nadzirah (Verfasst von), Ahmad Taufek, Nor Zafirah (Verfasst von), Wahib, Norhayati (Verfasst von)
• Format: Buch
• Veröffentlicht: Universiti Teknologi Mara Selangor, 2016-12.
• Schlagworte: Article; PeerReviewed
• Online-Zugang: Link Metadata

An increasing demand for Islamic tourism has driven the concept of a 'Halal' (or permissible) friendly hotel into another level of business insight within the consumers' travel market. The concept via its unique value proposition has rapidly become very attractive not only to Muslim t...