Multichannel Retail Environment: Opportunities And Challenges / Norzieiriani Ahmad and Muhammad Rizwan

A seamless customer shopping experience has been provided in a multichannel environment. Currently, firms are using various shopping channels to enhance the customer satisfaction. Customers can use various channels like traditional physical stores, internet-based stores and social media as well to c...

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Bibliographic Details
Main Authors: Ahmad, Norzieiriani (Author), Rizwan, Muhammad (Author)
Format: Book
Published: Universiti Teknologi MARA, Kedah, 2019.
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