Halal values and attitude among Muslim worldwide: Does it affect the adaptation of marketing program strategy? / Hazlinda Hassan and Jamil Bojei

• मुख्य लेखकों: Hassan, Hazlinda (लेखक), Bojei, Jamil (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Universiti Teknologi MARA, Kedah, 2019.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

The main purpose of this paper is to examine the influence of Halal values and attitude on marketing program adaptation. A self-administered survey has been distributed to a sample of 110 Malaysian Halal exporters that involved in variety of product categories. The results of SEM-PLS analysis show t...