Halal values and attitude among Muslim worldwide: Does it affect the adaptation of marketing program strategy? / Hazlinda Hassan and Jamil Bojei
The main purpose of this paper is to examine the influence of Halal values and attitude on marketing program adaptation. A self-administered survey has been distributed to a sample of 110 Malaysian Halal exporters that involved in variety of product categories. The results of SEM-PLS analysis show t...
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| Format: | Book |
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Universiti Teknologi MARA, Kedah,
2019.
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