Innovation and firm performance of SMEs in food and beverage industry in southern Thailand / Farida Sasha...[et al.]

This research intends to analyze the mediating effect of incremental and radical innovation as related to SME's performance in the context of Food and Beverage industry in southern Thailand. In doing so, the study also examine how innovation is directly effected by entrepreneurial orientation,...

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Main Authors: Sasha, Farida (Author), Ahmad, Noor Hazlina (Author), Mohaidin, Zurina (Author)
Format: Book
Published: Universiti Teknologi MARA, Kedah, 2019.
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