Customer-supplier relationship management performance model for SMEs: the integration of financial and technology strategy / Muhamad Fairos Mohamad Shah, Samsudin Wahab and Mohd Subri Tahir.

• Главные авторы: Mohamad Shah, Muhamad Fairos (Автор), Wahab, Samsudin (Автор), Tahir, Mohd Subri (Автор)
• Формат: ‌
• Опубликовано: Universiti Teknologi Mara Selangor, 2016-12.
• Предметы: Article; PeerReviewed
• Online-ссылка: Link Metadata

Small and medium enterprises (SMEs) are playing an increasingly important role in sustaining economics growth and logistic system in Malaysia.SMEs also play a very crucial role in customer relationship as they may serve the roles of customer, distributor producer and supplier. However,adaption of cu...