Customer-supplier relationship management performance model for SMEs: the integration of financial and technology strategy / Muhamad Fairos Mohamad Shah, Samsudin Wahab and Mohd Subri Tahir.

• Hoofdauteurs: Mohamad Shah, Muhamad Fairos (Auteur), Wahab, Samsudin (Auteur), Tahir, Mohd Subri (Auteur)
• Formaat: Boek
• Gepubliceerd in: Universiti Teknologi Mara Selangor, 2016-12.
• Onderwerpen: Article; PeerReviewed
• Online toegang: Link Metadata

Small and medium enterprises (SMEs) are playing an increasingly important role in sustaining economics growth and logistic system in Malaysia.SMEs also play a very crucial role in customer relationship as they may serve the roles of customer, distributor producer and supplier. However,adaption of cu...