The moderating effect of brand trust on the relationship between customer brand engagement and brand loyalty: a conceptual review / Nurul Aqmar Zaidun, Mazzini Muda and Nor Hashima Hashim

• मुख्य लेखकों: Zaidun, Nurul Aqmar (लेखक), Muda, Mazzini (लेखक), Hashim, Nor Hashima (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Universiti Teknologi Mara Selangor, 2020-06.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

Brand loyalty has become a primary goal for a company in today's business environment due to intense market competition. Therefore, companies need to engage with customers, as this may result in brand loyalty. Drawing from Dick and Basu customer loyalty model, this paper propose a conceptual fr...