The moderating effect of brand trust on the relationship between customer brand engagement and brand loyalty: a conceptual review / Nurul Aqmar Zaidun, Mazzini Muda and Nor Hashima Hashim

Brand loyalty has become a primary goal for a company in today's business environment due to intense market competition. Therefore, companies need to engage with customers, as this may result in brand loyalty. Drawing from Dick and Basu customer loyalty model, this paper propose a conceptual fr...

पूर्ण विवरण

में बचाया:

ग्रंथसूची विवरण
मुख्य लेखकों:	Zaidun, Nurul Aqmar (लेखक), Muda, Mazzini (लेखक), Hashim, Nor Hashima (लेखक)
स्वरूप:	पुस्तक
प्रकाशित:	Universiti Teknologi Mara Selangor, 2020-06.
विषय:	Article PeerReviewed
ऑनलाइन पहुंच:	Link Metadata
टैग:	टैग जोड़ें कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!

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