Does halal logo influence Muslim purchase decision? A comparative study between extrinsic and intrinsic religious people / Waida Irani Mohd Fauzi...[et al.]

Recently , halal issues have been brought to the attention of Malay Muslim consumers. Some of them trust halal logo and some of them do not. Consumer action in purchasing a product is depends on their school of thought and the role of religiosity. Extrinsic religious people mostly trust halal logo i...

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Bibliographic Details
Main Authors: Mohd Fauzi, Waida Irani (Author), Khamarudin, Munirah (Author), Mohd Mokhtar, Sany Sanuri (Author), Yusr, Maha (Author)
Format: Book
Published: Universiti Teknologi MARA, Kedah, 2019.
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