Green branding : the effect of green trust towards brand loyalty of the five-star hotel guest / Muhd Nabil Hanif Hassim and Mohd Raziff Jamaluddin

Nowadays, many companies have given special attention on the green branding as their competitive strategy in order to develop better clientele. From empirical evidences, maximizing satisfaction and retaining customer‟s base were common but there is a gap in utilizing specific green dimension that is...

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Asıl Yazarlar: Muhd Nabil Hanif, Hassim (Yazar), Mohd Raziff, Jamaluddin (Yazar)
Materyal Türü: Kitap
Baskı/Yayın Bilgisi: 2015.
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3rd Floor Main Library

Detaylı Erişim Bilgileri 3rd Floor Main Library
Yer Numarası: A1234.567
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