Green branding : the effect of green trust towards brand loyalty of the five-star hotel guest / Muhd Nabil Hanif Hassim and Mohd Raziff Jamaluddin
Nowadays, many companies have given special attention on the green branding as their competitive strategy in order to develop better clientele. From empirical evidences, maximizing satisfaction and retaining customer‟s base were common but there is a gap in utilizing specific green dimension that is...
में बचाया:
मुख्य लेखकों: | Muhd Nabil Hanif, Hassim (लेखक), Mohd Raziff, Jamaluddin (लेखक) |
---|---|
स्वरूप: | पुस्तक |
प्रकाशित: |
2015.
|
विषय: | |
ऑनलाइन पहुंच: | Link Metadata |
टैग: |
टैग जोड़ें
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
|
समान संसाधन
-
Student perception towards in-class simulation games: A case of hospitality investment simulation / Mohd Hafiz Hanafiah and Mohd Raziff Jamaluddin
द्वारा: Hanafiah, Mohd Hafiz, और अन्य
प्रकाशित: (2018) -
How important is the frontline uniform toward employee's self-efficacy? A case study of five-star hotel / Nurliyana Baharuddin and Mohd Raziff Jamaluddin
द्वारा: Baharuddin, Nurliyana, और अन्य
प्रकाशित: (2020) -
Understanding the role of augmented reality in enhancing students' emotions in tourism online learning: a pleasure-arousal-dominance perspective / Silverina A. Kibat, Anderson Ngelambong and Mohd Raziff Jamaluddin
द्वारा: Kibat, Silverina A., और अन्य
प्रकाशित: (2023) -
Customer Loyalty and Brand Management
द्वारा: Rubio, Natalia
प्रकाशित: (2019) -
Examination of Secondary School Students' Brand Awareness, Brand Loyalty, Brand Functions, and Factors Affecting Brand Loyalty According to Levels of Playing Team and Individual Sports
द्वारा: Ramazan Topuz, और अन्य
प्रकाशित: (2022)