Kapak Resmi

Visual merchandising and customers' impulse buying behavior: a case of a fashion specialty store / Hadijah Iberahim ... [et al.]

Visual merchandising is an extremely important element as the first visual cue that affects buying behavior of customers. This study aims to identify determinants of visual merchandising that influence customers' impulse buying behavior. This study focuses on five elements of visual merchandisi...

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Detaylı Bibliyografya
Asıl Yazarlar:	Iberahim, Hadijah (Yazar), Zulkurnain, Nur Amira Zureena (Yazar), Raja Ainal Shah, Raja Nazian Adila (Yazar), Rosli, Siti Quraisyiah (Yazar)
Materyal Türü:	Kitap
Baskı/Yayın Bilgisi:	Universiti Teknologi MARA Cawangan Sarawak, 2019-03.
Konular:	Article PeerReviewed
Online Erişim:	Link Metadata
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

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